He used NFT (which is fake - look up National Fiber Technologies) on one of his other heads, and this has about the same look so I'd have to say it's NFT. They are the primo artificial hair maker in the industry, and supply Hollywood with fabrics.
This is probably one of the more unique lion masks I've seen. He certainly stands out as a more memorable character than the classic, generic lion that a lot of fursuiters tend to gravitate toward. The subtle markings on his face and the mane colors are a lovely touch. I absolutely adore it!